"My personal needs would be so much easier to manage if  goal tracking apps were  simple! They’re always so  complicated and I never end up using them.”



My client for this project is a busy mom, wife, student, and professional looking for a simple and efficient way to track and document her goals. Fitting time in her busy life for her personal needs is near non-existent.  She isn’t looking for a swiss-army-knife type app, she wants a quick functioning and customizable goal tracker that works with her calendar. She also needs the ability to hold herself accountable by having a way to share goals with her friends and/or family within the app. She has tried many different calendar and goal tracking apps but has never felt they really fit her lifestyle or her needs.


My role for On The Rise was everything from conceptualizing to visual design. I completed this project in two, three day sprints. My initial goal was to get a paper prototype and hit the ground running with user testing.  The findings revealed that a simpler interface with less features would be more conducive to keeping up with daily goals and habits.  Throughout my second and higher fidelity iteration I kept in close touch with my client and continued testing. In the end, less was more. In the future, I plan to continue testing iOS gesture patterns to enhance this apps experience and delight. 


  • POP
  • Axure
  • Sketch
  • Affinity Design
  • InVision
  • Keynote


  • Personas
  • User Flows
  • App Map
  • Sketching
  • Journey Map                                                  
  • Wireframes
  • Prototyping
  • Comparative & Competitive Analysis
  • User Testing

Research and Discovery




First Concept iteration sketches

First Iteration Concepts

 First Iteration USerflow

First Iteration USerflow

But– in the end, less was more.

After testing the POP prototype, I found that what my client really needed was less. Although the needs she previously thought were the most important were addressed in the first iteration, we decided that for an app that would be used multiple times throughout the day, it needed to be really easy and fast to open and use. I wanted to create something that would only take a couple clicks or in this case, taps from start to finish. I went back to the drawing board and began some comparative analysis.  I discussed my findings with my client and got the green light to move forward. 

Competitive and Comparative Analysis

Comparative/competitive analysis

Journey Map

 Journey Map

Journey Map

Assessing User Data

Through testing my first iteration, I found the highs and lows that users feel during the flow of the app. I assed that data and came up with various solutions to create a simple, fun, and quick way to track daily goals and habits.

Second Iteration User Flow

User flow

Wireframes and Prototype



    High Fidelity Wireframes


High Fidelity Wireframes

Future Intentions